marketing campains
After the first summer party, the radio DJs of Next FM will be occupying a catamaran and sailing to the seashore of Thessaloniki. On Saturday 10 and Sunday 11 of May, from 2pm to 8pm, Next FM will be cruising on Thermaikos Gulf, and will be driven ashore to Thessaloniki on two spots in order to meet their listeners. The meeting points will be Aristotle Sq. and the White Tower. The radio people promise to combine the sun and the sea with a lot of music chosen by themselves. Read more »Thessaloniki radio will be sailing this weekend
Radio Thessaloniki has made a constant effort to keep in touch with the social life of the city, via a series of "social compaigns", including blood donations, tree planting, cleaning marathons, collective literature writing contests etc. Though, the latest idea of the station is way more interesting than the previous ones: in times of high prices, when many Greeks dream of having "their little vegetable garden", Radio Thessaloniki is offering its garden to the listeners, so that they take care of it and plant vegetables. Read more »Local Greek radio offers vegetable garden to its listeners
What's common between radio commercials and dairy products? They both get a "return" after their positioning. According to an article by Costas Chardavellas at newsbomb.gr, it is a common practice in the Greek advertising market, for advertising agencies to require radio and television stations to return part of the profits from the commercials, at the end of the year. Read more »How the advertisement agencies take advantage of the Greek media
Given the hard economic conditions and the need for re-organizing, SKAI Group decided to abolish the Marketing Department of the Group. The company has to express its gratitude to Ms. Selini Efthimiou, who has been the head of the department, and to her colleagues, for the creative co-operation from 2007 until today. Selini Efthimiou was the Marketing Manager of the Group and responsible for the media: SKAI (TV, Radio, website), the musical radio stations Melodia 99.2, Red 96.3, Play 88.9 and the web-radio Freedomfm.gr . The company wishes success to her next business steps. Read more »Skai abolishes Marketing Department
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